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Tuesday, September 27 • 11:15am - 12:15pm
Industry Overview

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You are ridiculously musically talented. Now what? In this Industry Overview, we'll take a look at what's needed to set yourself up for success in the music industry. Our panelists have experience with booking/promoting, publicity, social media, label representation, consulting, project management, artist management, and more. You'll hear from a complete DIY artist as well. Some reading material will be provided ahead of time so we can quickly get to practical application. Bring your questions and scenarios! 

avatar for Claire Armbruster

Claire Armbruster

Principal/Founder, Planning Stages
Claire Armbruster’s love of bluegrass music began at a New Grass Revival concert at a place called ‘Green Acres’, an off-the-beaten-path venue in the foothills of North Carolina’s Blue Ridge Mountains near her hometown of Hickory, NC. It was a life changing experience. Soon after, Claire started volunteering at renowned Americana music festival MerleFest, eventually working part-time in Artist Relations, before earning the title of... Read More →
avatar for Christina Crowley

Christina Crowley

Agent, Crossover Touring
Christina Crowley is a Booking Agent at Crossover Touring, where she books the Southeast and Midwestern US territory for a roster of roots artists including Del McCoury, David Grisman, O'Connor Band featuring Mark O'Connor, Gibson Brothers, Sierra Hull, Hot Rize, Bryan Sutton Band, Billy Strings and Mipso, among others. Named one of “The Art Leaders of Tomorrow” by Inside Arts Magazine (2015), Christina’s career evolved from a lifelong... Read More →
avatar for Larry Stephenson

Larry Stephenson

Stephenson has been at the helm of the Larry Stephenson band since 1989. He was inducted into the Virginia Country Music Hall of Fame in 1996 and has been named SPGBMA male vocalist of the year. He also received IBMA Recorded Event of the Year awards in 2010. SPGMA Album of the Year honors went to the band in 2015 for their recording “Pull Your Savior In”. He’s got his own record label and an extensive recording career. | Looking... Read More →
avatar for John Virant

John Virant

During his younger days while peers were playing sports John would use blocks to build record stores for his Weebles. Fast forward to teenage years which he spent listening to all types of music and attending every concert possible. John got a B.A. from New York University then made his way to Harvard where he got his law degree. After passing the bar he crossed the Charles River to proudly serve as an unpaid intern for Rounder Records. It... Read More →

Attendees (10)